Steve Lesnard, Principles of Online Marketing

Online marketing has become popular over recent years because it is affordable and reaches a larger target audience. Online marketing uses digital mediums such as social media platforms to create effective campaigns that relay information about a product or service to the consumers. Steve Lesnard provides brands with ways one can use online marketing to their advantage and increase their sales. Many brands use online marketing tools to introduce a product into the market, but they are not always successful. This is because they do not focus on the consumers which Steve Lesnard believes should be the main focus. Steve Lesnard wants businesses to come up with online marketing campaigns that are built for customers and not the products.

There are two principles that businesses can use to leverage online marketing properly. These are:

1. Bring the product to life

 When first introducing a product to the market, it is essential to make it real. This is in relation to the whole customer experience and how they will receive it once it hits the market. Some of the aspects to consider when bringing the product to life are how to use it, its benefits and what it does. Videos are effective in relaying these three aspects in a clear and concise manner. A video will show relevant information to the consumers and entice them to buy the product because they can relate to it.

2. Simplify

When introducing a product to the market, you want it to be memorable to the target audience. The best way to make the product memorable is to simplify the overall advertising. This involves everything from the slogan to the message relayed. You want a simple advert that outlines the benefits of buying the product, but still shows consumers how important the product is to their lives. Communication is a crucial aspect of digital marketing, and if communication is not effective, the consumers will not relate to your product. Therefore, you have to ensure the slogan and message communicates the benefits of the product and is understandable.

With these two principles, Steve Lesnard assures the online marketing strategy will be effective.

Bennett Graebner; Inspiration for the next generation of producers

Bennett Graebner was born in Buffalo, New York on July 30, 1971. He attended Vasser College and earned a degree in English. After Vasser, he attended USC for Film Production. After receiving his MFA he began working as a grip, cinematographer and production assistant. Eventually, he worked his way up to producing his own productions. He has been married to his wife Vanessa since 2003, they live in Los Angeles with their two children (Vassar).

The most famous of the productions he produces would be the Bachelor and its many spinoffs; The Bachelorette (2003), Bachelor Pad (2010) and Love at First Kiss (2016). The Bachelor has had incarnations in 37 countries since it burst on the scene in 2002. Graebner starting working on the Bachelor franchise in 2008, said. “I’ve worked on the show for 10 years, I didn’t quite realize the global reach of The Bachelor world.”

That is a testament to the reach of his work. To be at the head of it all and still not realize the size and scope of the reach and impact a project has. Through it all, he has not only maintained the viewership but expanded the Bachelor franchise into an international brand that lives beyond the television. It is a rare reality show and producer that can arise from simple show to be seen as a cultural phenomenon and beyond to outright global phenomenon. Under the watch of Bennett Graeber, The Bachelor franchise has done just that.

One can only imagine the number of students that are entering the film and television profession inspired by the work and success of Bennett Graebner. One has to wonder if the next great producer was inspired by his story and work. As an audience and fans, we can only hope the next generation of producers bring the same type of work to our televisions.

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Kisling Nestico & Redick – Philanthropy Overview

Kisling Nestico & Redick is one of the most poised law firms helping its clients to seek justice. In its basic operations this firm deals with clients seeking help after injuries which range from brain injuries, spinal injuries, loss of limbs, and all other forms of serious injuries. Its partners are also specialized in wrongful deaths, medical malpractice, and car accidents.

Kisling Nestico & Redick attorneys have a lot of experience extending for more than 500 years. All this can be credited to their interaction with various clients from different jurisdictions. This firm is highly accepted among the Ohio residents following its outstanding services to its clients. This firm works under one of their functional slogan which urges the clients to reach out KNR in case of an emergency and in all aspects this slogan has been operational.

The main aim of this firm is put to end the unscrupulous malpractice that is practiced by various firms. This follows the realization that most of the established companies tend to take advantage of the clients who are unable to seek justice without the help of second parties. As such, Kisling Nestico & Redick found this to be an opportunity to help such clients.

Besides helping clients to seek justice, this firm is also recognized as a major source of change whereby they have come up with a strategy to make roads in Ohio safer for pedestrians. This is one of the vital strategies that have ensured injuries instance have greatly reduced in Ohio.

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How OSI Group Acquired the Rose Packaging Company

Through the acquisition of the famous Rose Packaging Company, OSI Group proved to the world that it could enhance significance growth and new capabilities in the world. Since the company is renowned for producing pork products, OSI group was lucky to have it into its control. As a well-established company in the United States of America, it met the needs of the retailers and food service companies efficiently.

Family business

Since Rose packaging company is a fifth-generation type of business, it conducts most of its operations in the meat industry. With headquarters in Barrington, Illinois, the company has employed more than 700 employees who perform most of its services in the country. For example, there is a production facility in Chicago that shows most of its operations.

New members

As a senior executive of OSI group in Northern America, Kevin Scott said that the company was delighted in having Rose packaging company as part of it. Since the two companies had been longtime friends, the vice president said that the acquisition of the other company would complement its business in the different parts of the country. Moreover, the management hoped that it would support the growth strategy of the company to provide additional new capabilities. Furthermore, OSI hoped to add its capacity while at the same time enhancing strong sales among its attractive channels. For instance, both companies have a great attraction to their customers thus providing innovative and unique ideas to them. In a statement provided by the chief executive officer of the company, Rose Packaging Company was determined to work with OSI group so that they could enhance post-transaction integration.


Dwight Stiehl added that the company was delighted in being incorporated in the more significant part of OSI group. Moreover, he said that their commitment to excellence would enhance vital, strong business relationships among them. Since they had been in expertise for more than two centuries, the management of the two companies hoped to enact deep roots in Chicago. As part of transacting its business, OSI would acquire a more significant portion of the Rose Packaging assets.

World-Class Food Solutions & OSI Industries

To simply get straight to the topic at hand, OSI Industries is a worldwide leader in food production. The company is based in Aurora, Illinois, but it was initially located in Oak Park, Illinois. As the old saying goes, “with time comes growth.” This notion rings true on so many levels as OSI has expanded into unchartered territories. The reason being for such extreme growth has come from business acquisitions. David McDonald and Sheldon Lavin has led this dynamic food processor straight to the top of its class. McDonald represents the president position while Lavin represents as CEO.

David McDonald brings in three decades worth of experience, and he has played an enormous role in the acquisition of BAHO Foods. Food production logistics is his forte, and he has used every bit of this knowledge to expand the business. Sheldon Lavin brings in financial guidance. This man is a top-tier financial consultant as he has owned his very own financial consulting firm in Chicago. Lavin brings in an addition 30 years of experience. OSI Industries is loaded with highly ambitious people from the executive level down to the warehouse floor.

The company is constantly on the look out for ambitious-minded individuals to join the team because there are so many open positions that need to be filled. The company also hosts a number of R&D specialists. These specialists can even produce high-quality, custom foods. Yes, OSI Industries is now a custom-food producer. The company specializes in a number of cooking arrangements such as breading, marination, char-marking, stewing, deep-oil frying, steaming and many more. What more could any client ever want from a food processor? OSI Industries is setting some of the industry’s best standards, and that’s a fact.

Academy of Art University Presents the Future of Fashion

In 2017 at the twenty-first runway showcases of fashion held on September 9, ten of the newly BFA and MFA graduate of the School of Fashion at the Academy of Art University showcase their first five womenswear and two menswear collections, with collaboration between them.

At the event, their opinions, shapes and craftsmanship skills presented wowed the viewers. Next top American’s Model Ms. J Alexander and Sara Kozlowski, were also impressed. Considering this, studios, internships and die-minute moments of meticulous labour had actually helped in the amazing work presented in the runway. Furthermore, their peers, future career coaches, including the world had the opportunity to see their vision for the fate of fashion not minding the diverse background of the designers from the land of China to coastal Maine.

One of the MFA Fashion Designer, Hailun Zhou, from China created masterpiece outerwear made from PVC as well as vinyl, with the inspiration gotten from her one day journey for creative concept class and her personal photographs. She was selected by the CFDA to represent the Graduate Showcase for the masterpiece work of art.

Another masterpiece design was created by Eden Slezin, a Fashion Designer of MFA from San Francisco who used coordinated denim distributed from Cone Denim, from Amour Vert and sports basement rubber bike recycled tube, and was selected as the best candidate to represent CFDA at the Elaine Gold Launch Pad by the CFDA Fashion Future Graduate Showcase.

Much more interesting masterpieces were presented by Ryan Yu MFA, Cana Klebanoff BFA, Dina Marie Lam MFA, Carlos Rodriguez BFA, Joanna Jadallah MFA, and Jelly Shan MFA In the 15 minutes runway event.

The Academy of Art University was initially founded as an academy of advertising art by Richard S. Stephen in 1929. Academy of Art University is also a privately-owned for-profit art school. Richard who was also a painter, and also an editor was in charge of the Academy until 1951 before control was taken over by his son Richard A. Stephens and Elisa Stephens, his daughter succeeded him and brought more rapid growth to the school.

Academy of Art University had been through its ups and downs and had also contributed to the fashion world and is still contributing to the future of fashion.

Everything You Need To Know About OSI Industries

OSI Industries is a premier and a trusted supplier of value-added food products to retail outlets such as McDonald’s. OSI has been in operation for more than 100 years; this has played a significant role in the company’s success by providing it with a unique understanding of the global food market. Currently, OSI is one of the leading enterprises in the global food sector. OSI focuses on value addition and food processing as its core business, but the firm also offers food development services for its clients around the globe. The executives at OSI believe that outsourcing produces too its eventual distribution as a fished product is part of the manufacturing process; this explains why OSI takes an active role in the production of the agricultural products they use.

Unlike most successful global brands in the same category, OSI is privately owned, and it is a family run business. OSI Industries success in the global scene has made the firm one of America’s top 100 firms across all sectors of the economy. Such recognition is bestowed upon top-performing companies such as Steve Job’s Apple Inc. Despite coming from humble beginnings, OSI has developed into one a giant corporation that has its operations in over 17 countries while at the same time having an excess of 65 facilities scattered across different continents. OSI takes pride in providing employment opportunities for numerous individuals in the jurisdictions they have operations.

There are more than 20,000 employees who receive their salary from OSI industries. These employees are spread across 17 nations, and they all work together to achieve a common goal; play their role in the preparing of customized, healthy, and value-added food products. OSI made two recent purchases; this was the acquisition of Baho Foods and the Tyson Food Plant. The continued success of OSI Industries is pegged on the firm’s responsiveness and its consistency tailored to meet the specific and diverse needs of its large and loyal customer base. OSI carries out the tailor processing of various food products ranging from vegetables, meat, fruits, and many other protein-based foods.

Riot Games Aims To Be As Diverse As Possible

Riot Games wants to be as diverse and fair as possible when they are creating a new culture in their office. The company has made it a mission to hire as many diverse talents as they can find. Plus, it is very smart for people to work with Riot Games if they want to see what the gaming world is all about.

1. What Is Riot Games All About?

Riot Games is a gaming company that has one of the highest profiles in the whole industry. Riot Games makes the League of Legends game and runs their league. The company has done a good job of growing League of Legends into one of the biggest gaming titles of all time, and they hire new people often to help with the management of this game and its programming.

2. Fairness

The company has written and talked about fairness that they believe is important as part of their culture. The company has posted articles about how they want to change the way that hiring is done in their industry, and they also want to change the way that people approach gaming if they are looking for a good job. Riot Games is open to anyone at any time.

3. Conclusion

Riot Games has done a good job of changing the way that people view diversity in gaming. They have taken a stand in making sure that they can lead the way in fairness and diverse hiring. Plus, they offer a great opportunity to work on a major gaming platform.

Vinod Gupta: What Lesson Can We Learn From His Life

Building a successful business takes a lot of hard work. It is for this reason why hard work is always quoted as one of the most important attributes of a businessperson. You do not sleep and wake up successful, not unless you hit a gambling jackpot. You need to spend time building ideas and how to implement them if you want to be known as a successful businessman.

This is a trait that needs to be emphasized, especially in the modern business world. There are things you can never get easy with, and business is one of them. One needs to learn from the successful business people in society on how to approach such matters.

Vinod Gupta is a successful business person who has managed to rise to the top of the business world because he has the traits that a successful business person should have. For a person who has managed to start from scratch with only $100 to start a business, and now is behind the most successful database technology, that is the perfect example of what hard work can accomplish.

He founded the American Business Information in 1972 and sold it in 2010 for $680 million. This accomplishment is like something never seen before.

There are important lessons that we can draw from the life of Vinod Gupta. One of them is that your background should never limit who you want to be. As long as you are doing everything right and working hard to better than others, you will always stand out when opportunities arise.

Vinod Gupta got a scholarship to attend the University of Nebraska, an opportunity that transformed his life for the better. Vinod later utilized an opportunity created by Commodore Corp. to create a database of business information that then turned out to be the best decision he has ever made. The database business became a multi-million dollar venture. Today, his database technology is being used by Uber.

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Article Title: Sujit Choudhry’s Focus on Constitutional Improvements

Article Text:

Sujit Choudhry is a renowned professor of law at the University of California situated in Berkeley. He gives his lectures at Berkeley’s school of law that happens to be an internationally recognized learning institution, Berkley has established a reputable name for itself across the world as a significant contributor when dealing with matters involving constitutional law and politics.

Sujit Choudhry, born in 1970, is one of the few people who has got their Master’s Degree from Harvard’s school of law. What isn’t known to many about him is that, for the passion in law, Sujit had to quit studying biological studies at McGill University so that he could pursue law at the University of Oxford.

Berkeley’s School of Law, over the years, has earned experience through an all-encompassing research program they’ve put in the constitutional building process. Sujit Choudhry recently visited various nations that include Tunisia South Africa Libya and Nepal where he was provided with the opportunity to lecture and talk on numerous constitutional issues.

Professor Choudhry as of now is part of the Center of Constitutional Transition management team. The Center of Constitutional Transition has been unequivocally tasked with the creation and disseminating of information to various practitioners. It is worth taking into consideration that this knowledge has to be examined by professionals who include many legal experts.

Data in its research projects give evidence-based policy solutions. Since establishment, the Center for Constitutional Transition has been working with various think tanks from more than 25 counties globally.

Sujit Choudhry is currently part of the continuing wave of transitional Nations making constitutional decisions; this explains the tours he has been making to developing counties. This is the main reason he stated that it was the right occasion for leaders who happen to be constitutionally minded to make policy alterations that are directed at supporting and protecting the constitution.

The professors work hardly goes without notice, Sujit has over the years worked as a consultant to World Bank together with the United Nations Development Program. As of now, Sujit continues to make a significant and considerable impact on how we treat comprehend and improve our constitutions.

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